PERANCANGAN USER INTERFACE DAN USER EXPERIENCE WEB BOOKING PHOTOGRAPHER MENGGUNAKAN METODE DESIGN THINKING (STUDI KASUS: STUDIO SATURASI PROJECT)

JUNIANTARA, RIDHA SHAFARI (2025) PERANCANGAN USER INTERFACE DAN USER EXPERIENCE WEB BOOKING PHOTOGRAPHER MENGGUNAKAN METODE DESIGN THINKING (STUDI KASUS: STUDIO SATURASI PROJECT). Skripsi thesis, UNIVERSITAS SANGGA BUANA YPKP.

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Abstract

In this ever-evolving digital age, the need for digital-based service systems is becoming increasingly urgent. Saturasi Project Photo Studio, as a studio operating in the photography industry, also faces various operational challenges due to the use of manual systems in the booking process, transaction recording, and photographer scheduling management, which impact service effectiveness and customer satisfaction. To address these challenges, this study designed a web booking photographer UI/UX prototype using a design thinking approach through five stages: empathize, define, ideate, prototype, and test. The developed prototype includes online booking features, photographer portfolio displays, photo package information, and schedule management to facilitate studio administration. Testing results using Maze and the System Usability Scale showed an average usability score of 91 on the user side and 93 on the admin side, indicating that the prototype provides a good user experience and supports the studio's operational needs comprehensively.

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