AÌNAÌLISIS IMPLEMENTAÌSI ENTERPRISE RESOURCE PLAÌNNING (ERP) PAÌDAÌ UNIT MAÌRKETING DAÌN SAÌLES INTERNAÌSIONAÌL DI PT SINKONAÌ INDONESIAÌ LESTAÌRI SUBAÌNG

Nugraha Nanda, Rian (2024) AÌNAÌLISIS IMPLEMENTAÌSI ENTERPRISE RESOURCE PLAÌNNING (ERP) PAÌDAÌ UNIT MAÌRKETING DAÌN SAÌLES INTERNAÌSIONAÌL DI PT SINKONAÌ INDONESIAÌ LESTAÌRI SUBAÌNG. Skripsi thesis, UNIVERSITAS SANGGA BUANA YPKP.

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Abstract

Penelitaìn ini bertujuaìn untuk mengetaìhui aìnaìlisis implementaìsi sistem Enterprise Resource Plaìnning (ERP) di PT Sinkonaì Indonesiaì Lestaìri paìdaì Unit Maìrketing daìn Saìles Internaìsionaìl. Implementaìsi sistem Enterprise Resource Plaìnning (ERP) maìmpu meningkaìtkaìn efisiensi daìn daìpaìt memberikaìn pelaìyaìnaìn lebih baìgi konsumen, yaìng aìkhirnyaì daìpaìt menghaìsilkaìn nilaìi taìmbaìh daìn memberikaìn keuntungaìn yaìng maìksimaìl baìgi semuaì pihaìk yaìng berkepentingaìn (staìkeholder) aìtaìs perusaìhaìaìn. Metode yaìng digunaìkaìn daìlaìm penelitiaìn ini yaìitu penelitiaìn kuaìlitaìtif dengaìn jenis penelitiaìn kuaìlitaìtif interaìktif. Teknik pemerolehaìn daìtaì menggunaìkaìn instrumen waìwaìncaìraì, observaìsi daìn studi dokumentaìsi. Haìsil penelitiaìn menunjukaìn baìhwaìsaìnnyaì implementaìsi sistem Enterprise Resource Plaìnning (ERP) di PT Sinkonaì Indonesiaì Lestaìri sudaìh berjaìlaìn dengaìn baìik, di kaìtaìkaìn baìik kaìrenaì haìsil penelitiaìn yaìng dilaìkukaìn di Unit Maìrketing daìn Saìles Internaìsionaìl sistem Enterprise Resource Plaìnning (ERP) bisaì membaìntu menyelesaìikaìn pekerjaìaìn, meningkaìtkaìn kuaìlitaìs infoemaìsi, menyaìtukaìn setiaìp unit yaìng aìdaì di perusaìhaìaìn, daìn mengoptimaìlkaìn kinerjaì opraìsionaìl perusaìhaìaìn. Daìri haìsil penelitiaìn mengenaìi implementaìsi sistem Enterprise Resource Plaìnning (ERP) daìpaìt di kaìtaìkaìn berjaìlaìn baìik haìl ini di buktikaìn dengaìn daìtaì jaìwaìbaìn waìwaìncaìraì yaìng peneliti laìkukaìn kepaìdaì informaìn kunci, yaìitu terkaìit peneraìpaìn sistem Enterprise Resource Plaìnning (ERP), faìktor keberhaìsilaìn penraìpaìn sistem Enterprise Resource Plaìnning (ERP), daìn aìdaìptaìsi kaìryaìwaìn terhaìdaìp peneraìpaìn sistem Enterprise Resource Plaìnning (ERP). Kaìtaì Kunci: Implementaìsi sistem Enterprise Resource Plaìnning (ERP)

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